Finnair partners with CHOOOSE to offer customers high-impact climate options

March 23, 2022


Finnair continues its journey towards carbon neutrality by partnering with CHOOOSE and invites customers to address the carbon footprint of their flights.

Starting on March 16, 2022, Finnair invites its customers to offset their flight emissions with a service that combines Sustainable Aviation Fuel and trusted climate projects.

Through the service, a platform powered by CHOOOSE, Finnair customers can calculate their flight’s emissions and seamlessly offset their journey by choosing a mix of sustainable aviation fuels (SAF) and certified offset projects. The pricing varies depending on how the contribution is shared between the two.

“Both Finnair and our customers are keen to reduce the CO2 footprint of air travel, and we want to offer our customers a simple and transparent way to do this,” says Eveliina Huurre, SVP Sustainability, Finnair. “Our service combines two important tools, offsets and SAF, which both are needed to reach carbon neutrality in aviation.”

The high price and limited availability of sustainable aviation fuels still present challenges for increasing its usage in commercial aviation, and thus stimulating demand and supply is important to drive down the price of SAF and to increase its availability. Meanwhile, offsets continue to be central in reaching carbon neutrality in aviation, and trustworthy offset projects with concrete and verifiable emission cuts are needed.

“Sustainable Aviation Fuel, or so-called SAF, plays a key role to decarbonise international aviation. Emissions are immediately reduced by ~ 80%, and the fact that a global player such as Finnair makes this available to all passengers through its collaboration with CHOOOSE will make a significant and measurable positive difference”, says CEO and CHOOOSE founder Andreas Slettvoll.

Finnair’s previous offsetting service was discontinued in March, 2020 due to Finnish legislation, which has since then been changed to allow companies to offer CO2 offsetting services to consumers.

Finnair targets to halve the emissions by the end of 2025 and reach carbon neutrality by the end of 2045, and is working systematically towards these targets The toolkit for achieving the CO2 reduction targets is the same as before the pandemic – with the focus on reducing own emissions through aircraft weight reduction, fuel-efficient flying and the use of sustainable aviation fuels and offsetting.

The service is now available at

Would you like to add climate action into any customer experience? Book a demo with us today.

About us: CHOOOSE™ is a venture-backed leader in technology-based climate action, building digital tools so that everyone, anywhere, can easily integrate climate action into everyday life and business. Through flexible integrations, customer-friendly interfaces, automated carbon measurement, and a connected marketplace of climate solutions, CHOOOSE delivers a complete platform that enables its partners to build and manage high-impact climate programs. Learn more at