A modern software partner for the lower carbon fuel value chain

Chooose meets problems where they live.

Our focus stems from working alongside — often embedded with — our customers, and asking what we can build to enable their decarbonization journeys. Within the complexity of climate change, we maintain a simple approach.

Through this approach, leading companies in aviation and freight — like Alaska Airlines, Air Canada, IAG Cargo, and Flexport — now deploy Chooose software.

While all of our customers are unique, each building multifaceted carbon programs to deliver on evolving compliance and voluntary initiatives, all of our customers are aligned on working to reduce GHG emissions at pace.

Over the coming decade, the aviation and freight sectors will require many interconnected paths to decarbonization. A critical path — where Chooose is focused — is the global transition to lower carbon fuels.

To be sure, this transition will require time, and it’s not the only solution. Emissions will continue to happen along the way, and — in line with industry guidance — it remains practical to leverage out-of-sector tools, for example, Eligible Emission Units (EEUs) for CORSIA. Chooose software has long supported complementary tools where decarbonization isn’t yet feasible, and Chooose will continue to do so.

Decarbonization is increasingly feasible.

Lower carbon fuels like sustainable aviation fuel are entering scaled production and the transition is underway. For primary market participants, this transition is bringing new challenges that weren’t here before with conventional fuels.

Specifically, there are workflow challenges related to how lower carbon fuels and their environmental attributes are purchased, accounted for, and reported on. And there are structural challenges related to how stakeholders in the aviation and freight value chains collaborate to scale adoption and move new fuels down the cost curve.

Chooose believes many of these challenges can be solved through purpose-built software. While we know these challenges will change over time in a new market, what will not change is our focus, and guiding recognition that our customers will create a low carbon fuel future — we are just here to build the software to get them there faster.

Today, we are rolling out a simplified brand that reflects our focus.