June 18, 2020News
Anna of the North among the vanguard of artists verified by the United Nations and CHOOOSE for her US tour.
While the hits from her latest album Dream Girl strikes blows through venues from Boston to San Francisco, the Oslo-based singer-songwriter Anna of the North has made a pledge for the planet.
Teaming up with CHOOOSE, Anna Lotterud has measured and reduced the carbon footprint of her tour by implementing a Green Touring Checklist. She will also address the tour’s unavoidable emissions by compensating for twice the amount of its initial carbon footprint. Coming to the decision, Anna said:
“The environment has always been important to me, and even though it is virtually impossible to live a 100% sustainable life in the society we have today, I do try to do what I can. If everyone contributes their part, I think we can change the world.”
Anna handpicked a project to support from a CHOOOSE-vetted portfolio of high-impact climate projects that support carbon reducing, removing, or compensating activities as well as the UN Sustainable Development Goals (SDGs) around the world.
“We’re so happy to be teaming up with Anna for her tour, and even better knowing that the contribution supports sustainable development and carbon reduction in Thailand. The need for energy is so high, and planet earth cannot afford to cover that need with fossil energy production. That Anna uses her platform to showcase how to reduce own greenhouse gases and offset the unavoidable emissions to achieve meaningful change is a great example of how combining culture and climate really can make a difference," said CHOOOSE CEO and founder Andreas Slettvoll.
After the strong electro-pop debut Lovers created a loyal fan base for the performer, her star qualities really came into their own when American rapper and record producer Tyler, The Creator, contacted her for a collaboration on his Grammy-nominated album Flower Boy.
When the powerhouse remix of her first single Sway by Chainsmokers became a global hit, it only reaffirmed her position as a shooting-star on the arctic pop-sky.
On this album, Anna has broken away from her musical partnerships to forge her own sound entirely. The easy-going, creative album Dream Girl got a warm welcome, with all of her five singles performing well.
As she continues her relentless touring across the US, the Norwegian singer-songwriter strives to maintain her on-tour measures to reduce emissions.
This includes using flights for international travel only and busses transportation wherever possible, as well as other measures like minimizing paper use, striving to use sustainable hotels, minimizing the distance between hotel and venue, and choosing green choices like eating vegetarian meals and using reusable cutlery and bottles.
Additionally, Anna has her own eco-twist when it comes to fan merch. Teaming up with Norwegian Second-hand pioneers Tise, Anna created a specialized fan merchandise vintage collection made up of selected secondhand clothing. Curating the collection herself, Anna blends laid-back streetwear with a more upscale preppy look by mixing classic vintage pieces with selected items from Lacoste and Tommy Hilfinger. The collab also made a pop-up shop in Oslo prior to her concert in Oslo, encouraging fans to bring their favorite garments and get it tagged with Anna's logo. She said:
“I've always been very fond of vintage and second hand. It is nice to be able to front a more environmentally friendly way to wear and shop clothes. By giving the clothes a new life, you get unique outfits and combos.”
CHOOOSE™ provides the leading Software-as-a-Service (SaaS) platform empowering businesses to integrate climate action into customer experiences. Airports and airlines deploy CHOOOSE to build, manage, and report on customer-centric climate programs. CHOOOSE is a trusted partner powering integrated carbon programs to industry-leading companies worldwide, including Heathrow Airport, Rome Airport, Air Canada, Japan Airlines, Lonely Planet, Norwegian Air, Southwest Airlines, LATAM, and others. Headquartered in Oslo, Norway, CHOOOSE has enterprise partners and employees around the world. Learn more at www.chooose.today.