October 2, 2020News
Inspired by the need to protect the environment for future generations around the world, ViMove for Climate involves Viessmann in partnership with CHOOOSE donating one young tree for every kilometer and every minute spent on exercising. Get ready for a new round starting March 22, 2021!
Viessmann launched the ViMove campaign for the first time during the first lockdown. Back then, it was simply a Google Sheet in which employees could track their activities. During the summer, they launched a second campaign, and in both campaigns together, the Viessmann family ran more than 150 000 kilometers, leading to 150 000 planted trees.
Building on this success story from the first and second round, Viessmann added another 150,000 trees to the total in the third round in January 2021.
8,000 participants in more than 30 countries covered a cumulative 437,189 kilometers and spent 4,284 hours exercising. Due to the incredible level of support from both inside and outside the Viessmann family, they were able to plant over 300,000 trees alongside supporting reforestation projects in Uganda and Kenya.
The most popular sports were walking, running, cycling, and weight training, but pilates and swimming were up there too. Each kilometer walked, ran or swam, and every minute spent on the treadmill, the rowing machine or the training mat was converted into tree units.
As trees grow, they absorb and store the carbon dioxide emissions that are driving global heating.
Viessmann stands for sustainable and environmentally-friendly climate solutions. With the #ViMove for Climate reforestation project, they offer another contribution - trees are our partner in climate conservation, after all. Throughout its life, a tree absorbs large quantities of climate-damaging CO2 and converts it into oxygen. That’s why CO2 absorption is a key step in the fight against climate change, which – if not adequately countered by concrete measures – risks endangering entire ecosystems and living beings’ survival. Carbon dioxide is a gas that most retains the sun's rays and is, therefore, the main culprit for the greenhouse effect, which contributes significantly to global warming.
For this reason, restoring green areas is an action of primary importance for the protection of the Earth and the species that populate it. Reforestation is an effective and virtuous strategy, fundamental for our health and that of the planet: in addition to ensuring an improvement in the landscape and absorbing CO2, it promotes the spread of biodiversity, the balance of ecosystems, and a more sustainable administration of natural resources.
To make the most of #ViMove for Climate, Viessmann and CHOOOSE worked together to select reforestation projects that align with Viessmann’s purpose. In doing so, CHOOOSE also makes sure that the projects are integrated into local communities and that directly benefits the people. This increases the chance that the projects will continue to affect the people and the climate long-term positively.
A new round of ViMove starting March 22, 2021: Get moving – We make sure your action counts!
Viessmann and CHOOOSE are again joining forces. If you are also interested in transforming your fitness into an environmental impact, make sure to check out the fourth round of #ViMove for Climate, starting 22 March 2021.
With #ViMove for Climate, you are offering your contribution to reforestation and for future generations. Anyone can participate, whether they are a member of the global Viessmann family, the CHOOOSE community - or not. It’s hugely rewarding to know that your action is making a positive difference to the environment. And now, even more, people can be part of this exciting, global initiative.
So recharge your batteries: Hiking clears your head—and for every kilometer you walk (or do any other type of exercise), Viessmann will donate a tree.
The campaign is free to join; all you need to do is register and upload your athletic accomplishments.