February 7, 2020News
Let’s start with a tribute. On September 20, the Austin, Texas-based activewear brand Outdoor Voices closed all of its stores and held sign-making workshops for anyone who wanted to participate in the Global Climate Strike. In addition to doing cool things like that, Outdoor Voices is known for its new take on technical apparel by offering versatile styles made for recreational activities - and for encouraging people to keep Doing Things, moving your body and having fun with friends.
On October 3, Outdoor Voices will introduce the Intramural Capsule, a dedicated uniform for team sports of all kinds featuring a graphic t-shirt and The Solar Shorts. The Solar Short is inspired by the polycrystalline solar panels in Big Bend National Park and is a classic nylon short that bundles performance with climate impact. For every pair sold, Outdoor Voices will offset 1.375 tonnes of global air pollution (CO2), the average monthly footprint of one American citizen, for a total of 4,125 tonnes of CO2.
«We’re on a mission to Get The World Moving because endorphins make you happy. Outdoor Voices believes in freeing fitness from performance, and we make high quality products for sweating in that make you feel strong, confident and ready for Doing Things! With that in mind, it’s important that we advocate for our playground so that we have places to play and be active for years to come, which is why we’re excited to partner with CHOOOSE on our first carbon offset program,” said Tyler Haney, Founder and CEO of Outdoor Voices.
«To CHOOOSE, this is the perfect fit. Outdoor Voices belong to a new generation of clothing brands that are growing up with a new type of customer demand. CHOOOSE and Outdoor Voices share the same values, and it makes me proud that we are setting out on this journey of protecting our playground together», says Andreas Slettvoll, the CEO and co-founder at CHOOOSE.
To perform the CO2 offsetting, CHOOOSE and Outdoor Voices have carefully selected a portfolio of three grid-connected clean energy projects: a solar project in Thailand, a solar project in China and a wind project plant in Vietnam. All three projects are certified by the international Gold Standard. These projects reduce CO2 emissions in a measurable way through displacing fossil-fuel based energy with clean energy in the regions where they operate.
The Intramural Capsule including The Solar Short is set to launch on October 3 and will be available online and in-store at Outdoor Voices.
About Outdoor Voices:
Outdoor Voices is an active lifestyle brand. They believe in freeing fitness from performance, and embrace activity with ease, humor, and delight. They feel that Doing Things – moving your body and having fun with friends – outlasts a win when it comes to inspiring sustainably active lives. Their mission is to get people out there and Doing Things together, to redefine recreation as part of everyday life.
Check out the The Intramural Capsule including The Solar Short here!