Malaysia Airlines launches voluntary carbon program with CHOOOSE

Malaysia Airlines has become the first airline in Malaysia to launch a voluntary carbon offset program. The initiative enables individuals and corporate customers to calculate, understand, and offset the carbon emissions associated with their flights by supporting certified carbon offsetting projects when booking flights through the airline’s website. The Carbon Offset Programme is implemented in collaboration with CHOOOSE, a leading climate tech company headquartered in Norway with partnerships around the world. This marks a milestone in Malaysia Aviation Group’s (MAG) commitment to achieving net-zero carbon emissions by 2050, as outlined in the MAG Sustainability Blueprint.

Through the Carbon Offset Programme, Malaysia Airlines customers will be provided with the carbon emissions generated by their journey during the booking process. Customers will then be provided with the option to offset those emissions by supporting high-quality carbon projects certified by internationally recognized certification standards and aligned with the UN Sustainable Development Goals (SDGs). The funds are used to support projects that reduce, capture, or avoid greenhouse gas (GHG) emissions in an amount equivalent to that of the calculated carbon footprint of the journey.

Philip See, Group Chief Sustainability Officer of MAG said: "As Malaysia’s flag bearer, we are proud to play our role in accelerating industry-wide efforts to decarbonize the aviation industry. With the launch of the Carbon Offset Programme, Malaysia Airlines customers are provided with transparency to actively mitigate their carbon footprint and contribute to a greener future, as we collectively take significant steps toward our commitment of achieving net-zero carbon emissions by 2050 and ensure a Sustainable Tomorrow for all.”

With precise calculations based on the latest industry standards, customers can gain a deeper understanding of the carbon impact of their journey. This empowers them to make more responsible travel choices that align with their environmental values.

The certified climate projects selected by MAG, in collaboration with industry experts, encompass a diverse range of initiatives implemented across the ASEAN region. In addition to their climate impact, the supported projects protect and restore peatland ecosystems, reduce deforestation and degradation, and provide capacity building and income generation to improve the livelihoods of marginalized communities, amongst other benefits. The projects are certified by Verra, the developer of the world’s leading standards for climate action and sustainable development, ensuring that they meet environmental integrity and high-quality standards.

For more information and to view the full list of climate projects supported by this program, please visit www.malaysiaairlines.com and https://malaysiaairlines.chooose.today.

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About us: CHOOOSE™ provides the leading Software-as-a-Service (SaaS) platform empowering businesses to integrate climate action into customer experiences. Enterprise partners in sectors like aviation, travel, and logistics deploy CHOOOSE to build, manage, and report on carbon programs that engage their customers as well as advance their internal compliance or voluntary climate goals. Headquartered in Oslo, Norway, CHOOOSE has enterprise partners and employees around the world. Learn more at www.chooose.today.