How to choose the best carbon offset program for your business

November 1, 2021


As climate change becomes an increasingly pressing issue, more and more individuals and organizations are looking for ways to reduce their carbon footprint and offset their greenhouse gas emissions. One way to do this is through carbon offset programs, which allow you to invest in projects that reduce or remove carbon dioxide from the atmosphere, such as renewable energy projects or reforestation efforts.

However, with so many carbon offset programs available, it can be difficult for businesses to know which one to choose. Here are a few things to consider when selecting a carbon offset program:

Verification and transparency: It's important to choose a carbon offset program that is transparent about how it calculates and verifies its emissions reductions. Look for programs that are independently verified and use standardized methodologies to ensure that the emissions reductions are real and measurable.

Additional benefits: Choose a carbon offset program that goes beyond what would have happened anyway. In other words, the program should be creating new emissions reductions, rather than simply buying credits from existing projects.

Permanent emissions reductions: Look for carbon offset programs that create permanent emissions reductions, rather than temporary ones. For example, reforestation projects that plant trees can sequester carbon dioxide for decades or even centuries, while renewable energy projects can generate clean energy for many years.

Read more: Decarbonizing the aviation industry with SAF

Co-benefits: Consider carbon offset programs that provide additional benefits beyond reducing greenhouse gas emissions. For example, renewable energy projects can create local jobs, while reforestation projects can protect biodiversity and improve air and water quality.

Location: Choose a carbon offset program that is relevant to your location or area of focus. For example, if you live in a drought-prone area, you may want to consider investing in projects that improve water efficiency or protect water resources, or if your sustainability goals align with renewable energy you can support a solar-panel project.

Read more: Choosing the right carbon offset projects for your company

Cost: While cost is not the only factor to consider, it's important to choose a carbon offset program that is financially feasible for you or your business. Look for programs that offer a range of pricing options or that allow you to purchase credits in smaller increments.

Ultimately, the best carbon offset program for you will depend on your specific needs and priorities. By considering these factors, you can choose a program that meets your goals and helps to reduce your carbon footprint in a meaningful and effective way.

By working with CHOOOSE, our climate experts can walk you through any questions you have to help your business choose the best carbon program that aligns with your sustainability goals. Book a demo with us today.

About us: CHOOOSE™ provides the leading Software-as-a-Service (SaaS) platform empowering businesses to integrate climate action into customer experiences. Enterprise partners in sectors like aviation, travel and logistics deploy CHOOOSE to build, manage and report on customer-centric climate programs that embed climate action wherever they interact with their consumer or corporate customers. Headquartered in Oslo, Norway, CHOOOSE has enterprise partners and employees around the world. Learn more at