JetBlue provides customers with tools to help scale the use of SAF
JetBlue has partnered with Chooose to advance the use of sustainable aviation fuel (SAF) as part of its ongoing focus on sustainability. Through a dedicated landing page, customers can now estimate the CO2 emissions of their flights and contribute to a fund that helps cover the cost premium of SAF over conventional jet fuel.
The promise of SAF
JetBlue identifies SAF as a critical solution for decarbonizing aviation. SAF is produced from renewable resources like agricultural waste and used cooking oils, and it integrates seamlessly into existing aircraft and infrastructure without compromising safety or performance. SAF can reduce lifecycle greenhouse gas emissions by approximately 80% compared to traditional fuels and also lowers particle and sulfur pollution.
Growing the SAF market
In 2022, only about 0.3% of JetBlue’s fuel consumption was SAF. Increasing this volume is vital for achieving the aviation industry’s emissions reduction goals. By supporting the use of additional SAF through Chooose, JetBlue customers can signal demand for sustainable travel options and help grow the SAF market.
JetBlue is committed to increasing its SAF usage to 10% of total fuel by 2030. The airline regularly uses SAF at its California airports, including San Francisco and Los Angeles, and partners with the two currently available SAF suppliers in the US: Neste and World Energy. In 2022, JetBlue also secured future SAF supply from Aemetis, AIR COMPANY, and Fidelis New Energy, aiming to foster a more competitive market.
Corporate travel and SAF
JetBlue’s partnership with Chooose builds on its JetBlue Sustainable Travel Partners (JSTP) program for corporate customers. JSTP allows organizations to reduce their carbon footprints through the purchase of JetBlue-issued SAF certificates, addressing indirect emissions from corporate travel. Since its 2022 launch, the program has helped source over 1.6 million gallons of SAF, thanks to sustainability-focused organizations.
Empowering individual customers
Now, with Chooose, individual customers can join JetBlue and its corporate partners in advocating for more sustainable aviation options. Contributions through the dedicated landing page, https://jetblue.chooose.today/ help bridge the cost gap between SAF and conventional jet fuel, enabling the airline to use more SAF and demonstrating strong consumer demand for lower-carbon solutions in aviation.
Learn more
To launch a decarbonization program that enables customers to help support and scale the use of SAF, reach out to Chooose today.
About JetBlue
JetBlue continues to focus on the future of sustainable aviation through partnerships and advocacy. As a launch member of the Aviation Climate Taskforce, the airline, along with its subsidiary JetBlue Ventures (JBV), nine other airlines and the Boston Consulting Group launched the non-profit organization to accelerate breakthroughs in emerging technologies to decarbonize aviation.
JetBlue Ventures also continues to invest in and partner with early-stage startups improving travel and hospitality, including those in the sustainable travel space. JBV has invested in seven direct and three adjacent sustainability companies to date. The team explores advanced methods of measuring and reducing emissions, technologies that improve environmental protections and encourage sustainable tourism, and game-changing transportation powered by alternative propulsion systems like electric or hydrogen powered commercial aircraft. Most recently, JBV announced an investment in Rubicon Carbon, a next generation carbon solutions provider also backed by TPG Rise Climate.