ANA opens SAF to individual travelers

All Nippon Airways (ANA) has launched a new Personal Program within its Sustainable Aviation Fuel (SAF) Flight Initiative, giving individual travelers a way to contribute to SAF. According to ANA, it's the first time a Japanese airline has offered individual customers an opportunity to contribute to SAF this way. ANA’s Personal Program is a meaningful step for the APAC region — one Chooose is glad to support.

How it works

Through a dedicated app at ana.chooose.today, a traveler enters their flight details and receives an estimate of the CO₂e emissions. From there, they can purchase SAF environmental attributes and contribute to aviation decarbonization. Based on the amount they contribute, they receive an order confirmation showing the estimated lifecycle emissions reduction associated with their SAF contribution. 

How Chooose supports ANA’s Personal Program

ANA designed the program. Chooose provides the software it runs on.

We build the infrastructure that connects airlines, fuel, and travelers across the SAF value chain. For the Personal Program, that means the estimated emissions calculations, the means for customers to purchase SAF scope 3 environmental attributes, the ledger that records the movement of attributes, and the order confirmation displaying their contribution and its estimated lifecycle emissions reduction.

The whole chain stays auditable from supply to contribution to certificate, and that traceability is what makes a SAF program credible.

Building for what’s ahead

By opening SAF to individual travelers, ANA is doing what first movers do — widening who can take part. That positions ANA to scale its SAF program in the years to come.

For ANA's travelers, the change offers transparency and the ability to act: a clear way to see the emissions from a flight and contribute toward SAF. For the industry, programs like the Personal Program are a step toward including leisure travelers as participants in aviation's transition to sustainable fuel.

Congratulations to the team at ANA on the launch.