Amadeus invests in Chooose, offering carbon footprint insights and climate action options
In response to growing global awareness of travel’s environmental impact, travelers are increasingly seeking ways to minimize their carbon footprints. A staggering 83% of global travelers emphasize the importance of sustainable travel, with 69% expecting the travel industry to provide more viable options.
Amadeus invests in Chooose
Amadeus Ventures has strategically invested in Chooose, underscoring its commitment to integrating climate action seamlessly into the travel experience. By partnering with Chooose, Amadeus aims to empower travelers with accessible climate information and actionable options.
Advanced climate solutions integration
Chooose’s cutting-edge technology enhances the travel journey by automating precise carbon emissions estimates across air travel, accommodations, and ground transportation. Integrated into existing customer platforms, Chooose offers a number of climate solutions, including carbon removal, nature-based projects, and sustainable aviation fuel (SAF).
Seamless customer experience
Through Amadeus’ platforms, travelers and travel agents can effortlessly explore a portfolio of climate solutions, and then choose to support certified climate projects. This partnership enables travelers to understand the carbon impact of their travel from end-to-end, including any rail, taxi, airline, and/or hotel segments.
Suzanna Chiu, Head of Amadeus Ventures, Amadeus: "Our investment in Chooose demonstrates our commitment to working collaboratively with industry leaders and the startup ecosystem together to address climate change. We see great potential in the Chooose team who is both knowledgeable and passionate about providing solutions addressing climate change to the travel and logistics industries”.
Olivier Girault, VP, Sustainability Ecosystem Initiatives, Amadeus: “We recognize that sustainability in the travel industry is a global challenge and only by working together will we be able to provide global solutions. By embracing technology, we can power more sustainable journeys and build an industry that delivers on its 2050 Net Zero goals. This will allow us to secure the long-term growth and prosperity that we all want to see for our industry.”
“Chooose actively partners with leaders across the travel and transportation sector – including many Amadeus customers. This new collaboration will position Chooose and Amadeus to jointly provide the technology to power solutions addressing climate change to both new and existing mutual customers, making it easier for travel companies to do things like providing transparency with advanced emission estimates and reporting, and carbon removal and certified project options, into traveler journeys,” explained Andreas Slettvoll, CEO, Chooose.
Upholding leading standards and methodologies
Chooose adheres to leading industry standards and methodologies recommended by IATA< ICAO, and UL’s BEIS, ensuring accuracy and reliability in emissions calculations. Amadeus’ alignment with ICAO standards facilitates seamless integration with Chooose technology, enhancing accessibility and effectiveness.
By collaborating closely, Amadeus and Chooose pave the way for a more sustainable travel industry, offering travelers actionable tools to prioritize climate impact mitigation throughout their journeys.