Finnair partners with CHOOOSE to offer customers high-impact climate options

• Finnair continues its journey towards decarbonization by partnering with CHOOOSE, inviting customers to address the estimated carbon emissions of their flights.

Starting on March 16, 2022, Finnair invites its customers to take action on their estimated flight emissions using a service that combines the support of sustainable aviation fuel and trusted climate projects.

Through the service, a platform powered by CHOOOSE, Finnair customers can understand their flight’s emissions estimates and seamlessly choose to support a mix of sustainable aviation fuel (SAF) and/or certified climate projects. The pricing varies depending on how the contribution is shared between the two.

“Both Finnair and our customers are keen to reduce the CO2 footprint of air travel, and we want to offer our customers a simple and transparent way to do this,” says Eveliina Huurre, SVP Sustainability, Finnair. “Our service combines two important tools, climate projects and SAF, which both are needed to reach carbon neutrality in aviation.”

The high price and limited availability of sustainable aviation fuel still present challenges for increasing its usage in commercial aviation — thus, stimulating demand and supply is important to drive down the price of SAF and to increase its availability. Meanwhile, the support of certified climate projects continue to play a contributing part in reaching decarbonization in aviation, and trustworthy projects with concrete and verifiable emissions removals are needed.

“Sustainable aviation fuel (SAF) plays a key role to decarbonize international aviation. Lifecycle emissions are can be reduced by ~80%, and the fact that a global player such as Finnair makes this available to all passengers through its collaboration with CHOOOSE will make a significant and measurable positive difference”, says CEO and CHOOOSE founder Andreas Slettvoll.

Finnair aims to halve the emissions by the end of 2025 and reach net-zero by the end of 2045, working systematically towards these targets. The toolkit for achieving the CO2 reduction targets is the same as before the pandemic – with a focus on reducing owned emissions through aircraft weight reduction, fuel-efficient flying and the use of sustainable aviation fuels.

The service is now available at Finnair.com.

Would you like to add climate action into any customer experience? Book a demo with us today.